Webinars are recognized as an excellent communication channel worldwide allowing direct communication with the interested market.
Because of that we see a growth in sponsorships by companies, institutions and even individuals. Communication budgets migrate more towards digital channels and webinars make a large part of that. More sponsors try to avoid the traditional media and social networks by communicating interactively with the focused market through webinars… without a middleman and without the haters.
The sponsors have recognized the webinar values and they use them for:
- market education
- showing competency
- receiving direct feedback from the market
- getting leads
- market research
- project / product presentations
- brand strengthening
Do you use webinars for reaching some of the above-mentioned goals?