Virtual and hybrid events as a new channel for generating new revenue for organizers

Apr 13, 2023 | Blog

There are several ways to generate new revenue for organizers:

Ticketing: Organizers of virtual and hybrid events can charge for tickets to access event content. This can be especially attractive for specialized events that offer valuable information or education.

Sponsorships: Virtual and hybrid events provide a great opportunity for sponsorships, which can generate large revenues. Sponsors can enjoy exhibition space at the virtual event, be included in the marketing campaign and gain access to visitor data. Sponsors can expect a significantly larger number of participants than on just physical events.

Promotion of products and services: Sponsors get the opportunity to promote to a significantly larger number of participants and can make their promotion more interactive and interesting.

Selling products and services: If your virtual event covers a topic that is related to products or services, organizers can sell products through the virtual event platform.

Lectures: If you have speakers who are experts in their fields, organizers can be charged for access to their lectures and presentations.

Virtual VIP Experiences: Organizers may charge for access to special virtual experiences that are exclusive to certain groups of attendees, such as meetings with speakers, VIP networking rooms or access to additional content.

With proper planning and execution, virtual and hybrid events can be very profitable for organizers and provide an opportunity to generate new revenue through ticket sales, sponsorships, promotion and sales of products and services, lectures and virtual VIP experiences.

 

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