In the first few months of the global pandemic, we noticed significant changes, both from the perspective of webinar users and from the perspective of advertisers.
Firstly, the participants mastered interactive video platforms. They noticed several advantages that such video platforms bring – both for business and private life. The usefulness of the content, opportunities to communicate directly with colleagues, experts who were previously unavailable or difficult to access, and personally where they started to talk more straightforwardly with friends from the other quarter or the other end of the world. Among other things, they realized they are saving time because they no longer have to travel to work, meetings, conferences etc.
Advertisers themselves are aware of the possibilities of content available to various types of users and primarily sponsored the potential of communication with webinar attendees as never before because no media has created so much interactivity of the attendees of a particular event so far.
Advertisers have identified five main reasons for the usefulness of advertising on webinars:
- Increasing brand awareness
- Demonstrations of own competencies
- Market education
- Presentations of services and products
- Creating new leads
As a result, more and more organizations have begun to use webinars very intensively as part of their communication strategy.
